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Community work behind Line One of the Panama Metro

Description of social and environmental action.

Needs detected:

Line 1 of the Panama metro was developed in a merely urban environment, which had a significant impact on the communities affected by the layout of the first metropolitan railway line.
 
In this context, FCC identified the following needs:
 
  • Minimize impact on affected communities
  • Provide information on the progress of the works
  • Train future users on the use and conservation of this means of mass transportation, supporting the secretary of the Metro (Metrocultura).
  • Develop a proactive activity based on communicating the benefits that this modern infrastructure will generate.

Solutions adopted:

The work began with a diagnosis made through a first contact with the communities in which it was applied:
 
  • Opinion polls
  • Photographic mappings, with which a community relationship could be established in a personalized framework.
  • Flyers.
  • Briefings.
  • Development of the “Educate to Conserve” program in which the valuation of the public good in a sense of responsibility and respect for the environment was promoted.

Results:

The “Educar para Conservar” program was developed under four important axes: Education and Training, Recycling / Reuse, Nursery / Seedbed, and lastly, urban tree planting. All of them, carried out in alliance with the Ministry of Education (MEDUCA), the University of Panama and the Municipalities of Panama and San Miguelito, following the recommendations of the Smithsonian Institute for Tropical Research. This work resulted in the planting of more than 19 thousand ornamental and timber plants in various nearby areas or within the area of influence. As the construction of Line One of the Metro went by, the work with the communities increased, in the sense of raising awareness that the inconvenience would be temporary and that it was necessary to have a work of such magnitude as it is today. Line One of the Panama Metro. The key to success in this entrepreneurial work was communication, both personal, door to door with our experts in community work, as well as publicly with flyers, brochures, posters, banners and infographics disclosed in written, television and radio media.